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POSITIONING — NARRATIVE — IDENTITY — BUSINESS — TECHNOLOGY — Design is just the path —
2026 AGENDA OPEN

Identity strategy for
those who want to be remembered.

Branding Strategist / Marketing & Design

I transform authority into an irrefutable visual narrative. +10 years positioning professionals and technology companies.

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Gregory Buso

About Me

My Story

Hi, I'm Gregory Buso. With over a decade of experience at the intersection of design, technology, and business, I help brands find their unique voice in saturated markets.

My approach combines the analytical rigor of strategy with the aesthetic sensibility of design. I believe strong brands aren't just beautiful; they are functional, resilient, and tell true stories.

  • +10 Years Exp.
  • +50 Projects
  • 3 Countries
Global Operations Map

Overview

Core Competencies

Branding

Positioning, narrative, verbal and visual identity.

Marketing

Growth, performance, content, and conversion funnels.

Design Systems

Tokens, components, documentation, and visual governance.

Copywriting

Copy for landing pages, ads, emails, and sales narratives.

UX/UI Design

Interfaces, prototyping, and user experience.

Motion Design

Animations, videos, and dynamic visual content.

Who I Help

Types of Professionals & Companies

TECH FOUNDERS

Brand positioning for startups and scale-ups that want to scale with authority.

CONTENT CREATORS

Visual identity for those who want to build digital authority and be recognized.

ESTABLISHED COMPANIES

Brand refresh and communication strategy for those who want to reinvent themselves.

ONLINE EDUCATORS

Branding for courses, mentorships, and info-products that need credibility.

Methodology

The Process
01

DIAGNOSIS

Deep immersion in the business to identify value gaps and positioning opportunities.

02

STRATEGY

Definition of the central narrative and visual pillars that will sustain the brand.

03

EXECUTION

Tactical implementation in digital and physical touchpoints with artisanal precision.

Projects

Selected Works

PROJECT NAME 1

Visual identity and brand strategy for a leading financial technology startup in Latin America.

PROJECT NAME 2

Complete rebrand for a business management consultancy focused on innovation and agile processes.

PROJECT NAME 3

Design system and user interface for a global corporate education platform.

PROJECT NAME 4

Growth strategy and product design for a meditation app with a focus on the European market.

PROJECT NAME 5

Visual curation and e-commerce development for a premium sustainable fashion brand.

PROJECT NAME 6

Verbal identity and branding for a sustainable infrastructure investment fund.

SEE MORE

Achievements

Important Milestones
2025

EXCELLENCE AWARD

Recognition for innovation in brand strategy.

2024

+10% REVENUE

Average increase clients achieve with methodology implementation.

2023

PROJECT GO-LIVE

Platform launch with +100k active users.

2022

INTERNATIONAL REACH

Projects in 5 different countries in Latin America.

Testimonials

What They Say

"Gregory completely transformed how our brand is perceived. Impeccable professionalism and strategic vision."

João Silva CEO, TechStartup

"The branding work elevated our authority in the market. Highly recommend for those who want to stand out."

Maria Santos Founder, EduTech

"Fast delivery, excellent communication, and results that exceeded expectations. Long-term partnership."

Carlos Oliveira Marketing Director

Tools

Tech Stack
Figma
Affinity
Photoshop
Illustrator
InDesign
Notion
Google Workspace
Microsoft 365
Active Campaign
RD Station
HubSpot
Hotjar

AVAILABLE FOR WORK

I am always looking for challenging projects that demand strategy and high-quality execution.

Response Time:
I usually respond within 24 business hours. For urgencies, mention it in the subject.

How can I help: (click to chat)

Open to Work Remote Friendly Freelance

Send a Message

Experience

Professional Journey

DESIGN STRATEGIST

Fronteira Ⓒ Feb 2023 — Present
Branding Strategy Verbal Identity Positioning

Creation and application of methodology connecting strategic diagnosis, verbal, and visual identity.

BRAND MANAGER

balta.io Jan 2024 — Present
Brand Management Marketing

Leading brand strategic transformation and creating a visual ecosystem.

MARKETING & DESIGN STRATEGIST

ESX (Prezensa People Tech) Jul 2019 — Sep 2023
Growth Expansion Art Direction

Career path evolving from Graphic Designer to Marketing Strategist.

UX DESIGNER

CAT - People Insights Jan 2020 — Jul 2020

User experience design and digital interfaces focused on people analytics.

DIGITAL DESIGNER

Red Splash Mar 2019 — Feb 2020

MARKETING ANALYST

balta.io Jan 2015 — Feb 2019
Inbound Marketing Social Media

Education

Academic Education

Bachelor in Graphic Design

Belas Artes University Center 2011 — 2015
São Paulo, SP
Visual Identity Semiotics Art History

MBA in Digital Marketing

ESPM 2018 — 2019
Hybrid
Business Strategy Growth Project Management

Complements

Continuous Learning

Branding Masterclass

Online Course
40h Advanced
Branding Strategy

UX/UI Design

Bootcamp
120h Intermediate
Figma Prototyping

Conversion Copywriting

Workshop
16h Intermediate
Copy Sales

Motion Design

Online Course
60h Advanced
After Effects Animation

Content

Articles & Resources
Case

Rebranding Tech Startups

Detailed analysis of a complete rebranding process.

Guide

Grid Systems in Web Design

How to structure consistent and scalable interfaces.

Article

Typography for Interfaces

Choosing and combining fonts for legibility.

Podcast

Design Leadership

Challenges and strategies for creative team managers.

Tutorial

Figma: Advanced Auto Layout

Master Figma's most powerful feature.

Resource

Vector Iconography

Best practices for creating consistent icons.

Trend

Web Design 2026

What to expect from the future of digital interfaces.

Opinion

Design System vs Style Guide

Understand the fundamental differences and when to use each.

Download

UI Launch Checklist

Everything you need to verify before delivery.

Social Media

Connect

Experience

Professional Journey

Design Strategist

Fronteira © Feb 2023 — Present
Branding Strategy Verbal Identity Positioning

Proprietary methodology aligning strategic diagnosis with verbal and visual identity, elevating brands' market value.

Brand Manager

balta.io Jan 2024 — Present
Brand Management Marketing

Leading brand strategic transformation and creating a visual ecosystem.

Education

Academic Education

Bachelor in Graphic Design

Belas Artes University Center 2011 — 2015
São Paulo, SP
Visual Identity Semiotics Art History

MBA in Digital Marketing

ESPM 2018 — 2019
Hybrid
Business Strategy Growth Project Management

Complements

Continuous Learning

Branding Masterclass

Online Course
40h Advanced
Branding Strategy

UX/UI Design

Bootcamp
120h Intermediate
Figma Prototyping

Conversion Copywriting

Workshop
16h Intermediate
Copy Sales

Motion Design

Online Course
60h Advanced
After Effects Animation

Content

Articles & Resources
Case

Rebranding Tech Startups

Detailed analysis of a complete rebranding process.

Guide

Grid Systems in Web Design

How to structure consistent and scalable interfaces.

Article

Typography for Interfaces

Choosing and combining fonts for legibility.

Podcast

Design Leadership

Challenges and strategies for creative team managers.

Tutorial

Figma: Advanced Auto Layout

Master Figma's most powerful feature.

Resource

Vector Iconography

Best practices for creating consistent icons.

Trend

Web Design 2026

What to expect from the future of digital interfaces.

Opinion

Design System vs Style Guide

Understand the fundamental differences and when to use each.

Download

UI Launch Checklist

Everything you need to verify before delivery.

Social Media

Connect
Let's Talk